The Apple App Store is now present in more than 150 countries and in 40 languages. Developers should benefit from this global audience and prepare their app to reach new users.
Apple presents a few customer cases of companies who developed a successful internationalization of their app. Among them, Eurosport has localized their app in many languages.
`In only two years, Eurosport.com’s apps for iPhone and iPad have been downloaded over 4.7 million times. This success is partly thanks to their content and interface being available in 10 languages versions, for this allows our apps to transcend national boundaries and to engage a truly global sports fanbase.` said Arnaud Maillard, Eurosport’s New Media Director.
To localize your app, you need to adapt it to a country and its language.
To do this includes the translation of your narrative, using the correct date and time formats, and providing the correct keyboard (Apple provides 50 international keyboards).
Guest post by Olivier Verdin (AppTweak)